You wake up one morning and realize that there is an idea. Well, the idea has the potential to be a mobile App. Oh Yes, it can make money too!
So what do you do? Decide whether you are the developer or the ideator. Draw a line before you move to next stage.
Developers know to code. Ideators know to think. But the ideator should be knowledgeable enough to understand what is being done by the mobile app developer. If you are a mobile app developer and the ideator, then you should be even more careful.
So what do you do? Decide whether you are the developer or the ideator. Draw a line before you move to next stage.
Developers know to code. Ideators know to think. But the ideator should be knowledgeable enough to understand what is being done by the mobile app developer. If you are a mobile app developer and the ideator, then you should be even more careful.
We will look it from ideator's point of view in this article:
1. KYC
It's a simple word. Know your customers first. It could be a small problem that you are addressing, but you should be aware who your customers are. Are you aware of their basic behavioral pattern?
Cool! Then you are ready to go to the next step.
2. Start small and grow it gradually
You have understood your customer, or you have at least tried to collect necessary information about the behavior pattern of your clients. Build a quick app with basic features and take it LIVE to the market. Add features as your customer base grows. That will keep them on their toes as you update every month.
Developed your mobile app? How to market it now? Click here to know more..
Developed your mobile app? How to market it now? Click here to know more..
3. Know your revenue model
Are you going to charge your customer? Will you make money through ads? Or is it for Charity! Whatever be it. You should be clear. If you are going to place Ads, don’t overdo and spoil experience for your customers. If you are going to charge your customers, know how to do it. If it’s for charity, then no comments.
4. Trust Your Team
If you are confident about your team, then trust them. Don't try to show your smartness on technology, algorithm or security. Developers know it better. Tell them about your key areas of interest/ concern and TRUST them. If you are not confident or if they are your friends, then don't work with them.
5. UI / UX is key
Designers need confidence from you. Motivate them by giving feedbacks at the right time. Tell them specifically on why you like or dislike a particular screen. Answers like "The page doesn't look cool." is bad. It is better to say "The page doesn't give me kick because the images are cluttered, and there are too many menus.
6. Support Development, do not disturb
There are many tools to develop a mobile app. Let the developer choose the tool that they are comfortable. You trust them, so let them do their job. Have a process in place to review progress and remove impediments. Don't have ad hoc calls or reviews. It irritates the team.
7. Go LIVE
It’s ok to go LIVE with minor defects. You might not like everything in it, but your customers do. A defective product is the new NORMAL. Let your customers send you feedback on the application. Make them feel special for their feedbacks with Goodies.
8. Accept feedbacks and Analyze Performance
Don't get frustrated when someone writes negatively about your product. Make them tell it to you directly before they hit public forums. Implement analytics in your tool to capture user performance.
We are not talking about mantras to success in developing a Mobile App. Most of you follow the eight points mentioned above in an unstructured manner. Just bring structure to it, and you will be happy to see your product going LIVE in no time.
All the best with your mobile App. You can always reach out to us to get some advice on your mobile app ideas, as we do a lot of research on the Apps that get launched in the market and their user base.
