Unleashing the Potential of Social Commerce in India: Overcoming Key Challenges Social commerce is a growing business in India. It is worth $5 billion in gross merchandise volume (GMV) right now, and it could be worth $70 billion by 2030. Social commerce could help more than 40 million small businesses and individuals, but there are some problems that need to be fixed first. These include making shopping easier, building trust in a scalable way, creating made-for-commerce propositions, smart curation, tools for sellers, opening up new consumer groups, rethinking high-value categories, and building enablers for the social-commerce ecosystem. Indian companies are encouraged to apply and come up with ways to deal with these problems. Applications are accepted on a rolling basis. Programme Details - DETAILED ELIGIBILITY CRITERIA The startup should be based in India and should have a valid legal registration (or willing to register in the near future). The startup should have a p...
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