PARALLEL REALITY™ Displays will change the way we see information at a public place

Parallel Reality - The Technology and how it will change the world

PARALLEL REALITY™ Displays will change the way we see information at a public place

PARALLEL REALITY™ Displays are enabled by a new pixel that has unprecedented capabilities. These pixels can simultaneously project up to millions of light rays of different colors and brightness. Each ray can then be software-directed to a specific person.

CONVENTIONAL PIXEL - Outputs only a single color at any moment.

CONVENTIONAL PIXEL - Outputs only a single color at any moment.

PARALLEL REALITY™ PIXEL - Can simultaneously output up to millions of controllable rays of different colors and brightness.

PARALLEL REALITY™ PIXEL - Can simultaneously output up to millions of controllable rays of different colors and brightness.

How is this possible to achieve Parallel Reality?
Layers of proprietary technology enable PARALLEL REALITY™ Displays.

  • Allows each pixel to simultaneously emit many controllable light rays of different colors.

  • Computes each light ray’s destination in dimensional space.

  • Harnesses a network of proprietary pixel processors to efficiently coordinate a massive number of light rays in real-time.

  • Translate complex underlying calculations into manageable software applications.

  • Enable everyday users to easily direct visual media to specific people and places.

  • Converges additional technologies such as sensors, UI devices, tracking, machine vision, data management, and predictive analytics to create a world of applications.

With all the above technology, PARALLEL REALITY™ Displays are possible to achieve 

What are the Applications of Parallel Reality?

  • Internationalization & Hospitality - Content is in each viewer’s language.
  • Marketing - Advertising is targeted to each viewer’s needs, interests, behavior, and surroundings.
  • Information - All information (such as gate number on a flight board) is relevant to each viewer.
  • Entertainment - Media, messaging, and lighting effects in public entertainment venues are individualized to each viewer.
  • Wayfinding - Directions are customized to each viewer’s destination.
  • Traffic Signs & Signals - Messaging and signals on roadways are specific to each zone, lane, and vehicle.
  • Legibility - Content is adjusted for each viewer’s distance, viewing angle, and sight-lines.
  • People Flow Management - The optimal exiting or evacuation route is provided to each viewer.
  • Architectural Lighting & Effects - Lights and lighting effects are customized for each viewer.

From replacing the signs you see around you, to creating entirely new experiences, the possibilities are endless… Can you imagine situations where displays, signs, signals, and lights will be more effective by simultaneously showing different things to different people and places? 

PARALLEL REALITY™ Displays were invented by scientists, engineers, and designers with a history of transforming technology into amazing experiences.

Albert Ng - Chief Executive Officer
  • Albert is a pioneer in low-latency touchscreens that provide users with the gratifying sensation of an instantaneous response when interacting with their phone, tablet, and other touchscreen devices. In addition to being featured in popular tech journals, Albert’s work in this field trended on social media sites, reaching the front page of Reddit, and attracting over 1.2 million views on YouTube. At Stanford, Albert built high-performance computers and interfaces that advanced the ability of biologists to perform next-generation gene sequence alignment. Albert received a BS from Caltech and an MS from Stanford in EE. He was granted fellowships from the National Science Foundation, Stanford, and Microsoft Research.
  • Albert speaks and writes Mandarin Chinese, dabbles in Korean and Spanish, and has been a competitive chess player, piano performer, and ultimate Frisbee champion.
Dave Thompson - Chief Operating & Creative Officer
  • Dave is a veteran of Walt Disney Imagineering, where he led teams designing theme park attractions for the U.S., China, Japan, and France. He was an overall producer for the design phase of Hong Kong Disneyland, and relocated to partner with the park’s China-based marketing team. Dave also directed the development of experiences for Cruise Ships, Hotels, and Retail, including a store in Japan that has among the highest sales per square foot in the world. In addition to creative projects, Dave held leadership roles in business development and technical research efforts. He collaborated with entertainment and education leaders in China to conceptualize businesses suited to the country’s culture; and helped build an international consortium of laboratories for environmental initiatives. Dave was VP of Production and Project Management for pioneering ad agency 42 Entertainment, where he implemented transmedia marketing campaigns that bridged the digital and real world to personally engage customers with an advertiser’s brand. Clients included Ford, Sony, Disney, Warner Bros, DreamWorks, and Wrigley. Before Disney, fresh from the MBA program at UC Irvine, Dave co-founded a travel marketing company, producing and writing travelogues for such hospitality icons as The Ritz Carlton, Four Seasons, and Westin.
  • Dave’s professional life began shooting fiberglass hippos as a skipper on the Jungle Cruise.

Read more about this project by Misapplied Science and the founders of Parallel Reality