Activate your Google AI Mode in India

Access Google AI Mode from India

Click Here to activate Google AI Mode

AI Mode is an advanced search feature in Google Search, using a custom version of the Gemini 2.5 model. It provides comprehensive, AI-powered responses to complex questions that might have needed multiple searches.

Key features of AI Mode include:

• Advanced Reasoning and Multimodality: It uses Gemini 2.5 to handle complex queries, allowing users to ask questions using text, voice, or images via Google Lens.
• Query Fan-Out Technique: This breaks down a user's question into subtopics and performs related searches simultaneously, providing a comprehensive answer.
• Comprehensive AI-Powered Responses: AI Mode provides a structured, AI-generated answer with details and links to relevant web content.
• Follow-Up Questions: Users can ask follow-up questions for a more interactive search experience.
• Deeper Web Integration: It integrates with Google's infrastructure, including the Knowledge Graph and real-time information.
• Support for Traditional Search: If AI Mode lacks confidence, standard search results are displayed to ensure users get relevant information.

To access and use AI Mode:

• Via Search Labs: Users can sign up for the experiment in Google Search Labs.
• In the Google App: On the Google app, tap AI Mode on the home screen or below the Search bar.
• On the Web: Go to google.com/aimode or enter a question in the Search bar and tap AI Mode below the Search bar.

Impact on Search and SEO:

Shift from Keyword Ranking to Content Quality: AI Mode emphasizes creating original, high-quality, and trustworthy content that demonstrates expertise, experience, and authority (EEAT).

Potential for Reduced Website Traffic: Since AI Mode often provides summarized answers, users may have less reason to click on individual websites, potentially impacting organic traffic.

Increased Importance of Citations: Being cited in AI-generated responses is crucial for visibility, making it essential for content to be well-structured, authoritative, and relevant to user intent.

Focus on Generative Engine Optimization (GEO): Marketers must optimize their content for AI systems and track AI-related analytics and brand mentions.

Important Notes:

• AI Mode is an early-stage product, and not all results may be entirely accurate.
• Users can provide feedback to help improve AI Mode.
• AI Mode in Search Labs is available to users 18 and older in the US and India, in English.
• Enabling Search History by turning on Web & App Activity enhances the AI Mode experience.