YMYL Content Creators, this is for you!

YMYL (Your Money or Your Life) Content Creators Playbook

Ever Googled a Medical Symptom or Investment Tip? You Might've Encountered "YMYL"!

I am sure you would have used Google multiple times in your day, when you are reading this article as and when we search something into Google like "what to do for a cough" or "how to save for retirement"? then all these webpage which is show in the results are almost YMYL content.

What's YMYL? It's Google's way of saying "This content is super important, so it better be accurate!"

YMYL stands for "Your Money or Your Life". It's a term Google uses to describe topics that could seriously affect your:

Health: Information about illnesses, treatments, medications, or even mental health guidance.

• Finances: Advice on investing, taxes, saving for retirement, or managing debt.
• Safety: Tips on emergency preparedness or workplace safety.
• Major Life Decisions: Content about voting, legal issues, or important news events.
• Why does Google care so much about YMYL?

Think about it: Imagine someone searching for information about a serious health condition or how to manage their money. If they find inaccurate or misleading information, it could have real-world consequences. Google's goal is to protect users and ensure they find trustworthy information, especially when it matters most.

How does Google ensure YMYL content is reliable?

Google employs a set of guidelines called E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

• Experience: Does the author have firsthand experience with the topic?
• Expertise: Does the author have qualifications or a deep understanding of the subject?
• Authoritativeness: Is the website or author recognized as a credible source in their field?
• Trustworthiness: Is the information accurate, transparent, and backed by credible sources?

Examples of YMYL Websites:

• Medical Websites: WebMD, Mayo Clinic
• Financial Websites: Investopedia
• Government Websites: Sites with information about voting or social services
• News Organizations: Reputable news sources reporting on current events

What does it means to you as readers?

When you're searching for information on important topics like health or finances, look for websites that demonstrate clear E-E-A-T. Check for author credentials, citations, and a strong online reputation.

Your takeaways

YMYL is all about ensuring that the information you find online on critical topics is reliable and accurate. Google's focus on E-E-A-T for YMYL content is a crucial part of this effort to protect and inform users. So next time you're searching for something that could affect your money or your life, take a moment to consider the source!